Considering the rising popularity of spicy and tasteful dubbed- South Indian films among Hindi audience, a Tamil producer decided to produce movie which considers understanding of Hindi audience.

"I am producing a film in which truck driver will be South Indian Punjabi. Banner on his truck will be Punjab Transport to give feel friendly feel to North Indians. I will put all the banners in the movie in Hindi language, which will give a comfort factor to Hindi audience whenever the picture is dubbed and release on mainstream Hindi movie channels," said Producer K Rajapillai, experience in producing B-grade South Indian movies which are generally dubbed and release on channels like Zee Cinema, Star Gold and Set Max.

Currently, dubbed South Indian movies occupy major place on the mainstream Hindi movie channels and getting popular each and every day. Interestingly, most of the Tamil movies are now dubbed in Hindi language. However, Hindi viewers complained that banners and logos in South Indian languages make it difficult for them to understand the real crux of the movie.

Rajapillai said "We don't want to suck audience's brain. I have taken special permission from DMK Supremo M Karunanidhi and AIADMK Chief Jayalalitha about showing banners in Hindi. This time I am going to show a South Indian Punjabi's love story with South India Punjaban with full of action and South Indian style comedy."