Mainland China and Café Coffee Day to open outlets across Indian border from Ladakh to Arunachal Pradesh
India's chain of restaurants Mainland China and Café Coffee Day (CCD) decided to open a chain of restaurant at Indian border, as growing Chinese intrusion opens up immense opportunities for food related business.
"We initially propose to open 25 restaurants and food outlets across the border from Ladakh to Arunachal Pradesh. We will offer them quality food so that they will feel homely," said Speciality Restaurants Chairman Susim Mukul Datta. Speciality Restaurants owns Mainland China brand.
Datta claimed that food at Mainland China is at par with Chinese food and Speciality Restaurants has already started campaigning of its brands in major Chinese cities.
"They can bring their families and citizens of other parts of China," said Datta "We will be ready by year end to serve them best Chinese dishes which they have never tasted in their country."
Chinese troops recently visited Arunachal Pradesh border. However, the visit lasted for 2 days only after they found lack of quality restaurants. Experts said that the illegal incursion offers huge opportunities for Indian food as well as retail industry. A recent Mckinsey report suggests that the market size across border is around $2bn and growing at 100% year on year.
"It is difficult to estimate the market size for the industry related to border as the incursion is the new buzz word for the country. However, we have done detailed study on Chinese food habits and their spending habit which gives us an awesome figure of $2bn," said Prakash Mishra, an analyst of Mckinsey.
The Mckinsey team is also working on the size of the market near Line of Control with Pakistan, from Gujarat to Kashmir.
Another chain of restaurants, Café Coffee Day is also working on plan to offer its different variety of food and coffee flavours to Chinese troops and their citizens.
"We identified this area where we feel that we can lead the market," said CCD in its press release.
The chain of restaurants clearly mentioned that Chinese habit to drink a lot of coffee would assure great returns to stakeholders and also much needed foreign currency to India.
Other food joints like McDonalds, Domino's Pizza and Starbucks have took a cautious stance and said that they are keenly watching the developments across the border and will make major announcements soon.
