Published On:Tuesday, 29 May 2012
IIMs to introduce 'Poonam Pandey Technique of Self-Marketing' in its MBA Marketing curriculum
BRIEF NEWS - EDUCATION
Poonam Pandey's real life case study can be a real kicker for IIM students to achieve their goals - IIM Professor
All the IIMs jointly decided to include Poonam Pandey's real life case study as a new topic in the Marketing curriculum of MBA students. The topic will improve the self-marketing skills of the students by using various mediums like news media, social media and print media.
"Poonam Pandey's acts are really inspiring. Within a short span of 1 year she has achieved an immense popularity in India. More than 35% time of last 1 year to date, she topped the Google Trends. Her contents were shared most of the times on Twitter and Facebook and great thing is she was one of the hottest celebrities who attracted discussions in the serious and non-idiotic English news channels such as Times Now, NDTV and CNN-IBN," said Prof. Samir K. Barua, Director of IIM, Ahmedabad
He told India Satire correspondent "We were keeping a close track on her activities since she announced that she will be a real luck for Indian Cricket team in World Cup 2011. We also conducted an independent survey with Planman's IIPM which gave us some astonishing results. The survey only suggests one thing that Poonam was a real cream of success in the self-marketing subject."
One faculty from Banaglore IIM without disclosing his name said "All the IIMs had taken collective efforts to gather a study regarding how to enhance self-promotional techniques, in which Poonam Pandey is best. She used a very subjective thing that was emotions of general public and temptations to sell her name and gather followers. This would be a really great addition to our Marketing curriculum."
Prof. Barua told correspondent that the new subject will be added in the name 'Poonam Pandey Self-Marketing and Promotional Techniques'.
India Satire correspondent received a slide of the study from inside sources of institute, revealing the steps that Poonam Pandey follows for public campaigning.
8 steps for successful Self-Marketing/Promotional campaigning
