India's largest toothpaste selling brand and recommended by all the dental doctors, Colgate has developed a new range of toothpastes which removes all teeth from the mouth of users. The new toothpaste is branded under 'Colgate Active Teeth Remover' and will cater under premium range of its toothpaste products.

Colgate's Managing Director, Prabha Parameswaran said "We are happy with the innovation and the product will be launched in the next month. This is the great achievement for the company as it is first of its kind in the world and our team feels pride in saying that even Colgate's global operations will also launch the toothpaste globally."

Company said that the toothpaste was made for people who really get pissed off cleaning teeth every day. The idea was to tap that public.

"Instead of wasting your time on immensely boring exercise, just remove them once and for all. We are going to use 'Naa rahega baas naa bajegi baasuri' as a slogan to our campaign," said Prabha.

She said "Now no issues of sensitivity, no problems of gum and plaque, even I would like to say that the users will never feel pain in their tooth. Use Active Teeth Remover and you will find your teeth will be uprooted within few seconds."

Colgate's India division has developed a new formula that eradicates teeth from their roots. However, the company in its press release said that using Active Teeth Remover once is not sufficient and requires to be used twice in a week.

"It is similar like beard which grows after every two days and requires a cut more frequently. Problem with teeth is similar, they start growing every next two days. If you want to maintain your teeth free smile you have to use Active Teeth Remover after every two days," said Prabha.