Published On:Wednesday 6 June 2012
Montek Singh Ahluwalia to represent brand Jaquar in bathroom fittings
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| Montek Singh explaining the process of working of Jaquar bathroom fittings |
NEWS IN BRIEF - POLITICS
Monty to represent most ignored and deprived section of Indian houses
After justifying the budget spent over Planning Commission's bathrooms and toilets, Montek Singh Ahluwalia said he signed a contract to promote Jaquar bathroom fittings.
"Experience Bathing!" said Montek Singh Ahluwalia on a presentation ceremony where Jaquar's Director & Promoter Rajesh Mehra announced him as the brand ambassador of his company's brands.
"He is a bathroom king," said Rajesh Mehra "Montek Singh would be most ideal person to promote our brands in bathing. It's a straight deal, he is popular for his toilet and bathroom adventures while we are the best in it, so why not ask him only for acting as a bathroom king."
Sources said that Montek will allow Jaquar to take few bathing and morning deliberation video clips so that the company would discuss on how to go on promotional activities.
"Montek Singh agreed for sharing his bathing and toilet experiences so that we shall capture them in videos and will promote our accessories and fittings," said Sandeep Shukla, Head Marketing Communication - Jaquar India.
"I think toilet and bathroom is the most deprived and ignored section in a house. It can be called as poor or aam section. My first intention to promote it was to give this section a suitable name and recalling its lost value. This activity will also improve the brand Planning Commission which was always considered as making estimates on the air," said Montek Singh Ahluwalia.
According to few sources, the job compensation was done based on Monty Formula of Poverty Line which gives some bit of discount to company and some bit of premium to Montek Singh.