Published On:Friday 6 January 2012
BCCI plans to switch to new business; new name would be The Board Of Control For Chaiwalahs In India
Consistent fall in the cricketing excellence of Indian cricket team has made the Board Of Control For Cricket In India (BCCI) to think on the idea of switching over to some different business otherwise it would face a real downturn like Indian Hockey.
BCCI's secretary Sanjay Jagdale confirmed the news. He said "Deterioration of the Indian cricket team has led us to rethink the whole strategy."
Jagdale said "We plan to apply to Chaiwalah Federation of India (CFI) which is consistently looking for best chefs to prepare best quality tea (chai) in reasonable cost. We plan to post our entire 16 member team for this work and we also make it organise. Actually, our plan is to make the 'cutting' tea business very organised and better. We made a proposal with CFI that we shall change the names of different varieties of tea to the
players name which can help improve brand identity. For example normal cutting tea would be called as Dhoni Chai while masaledar tea would be substituted with blasting Sehwag Chai, Gambhir Chai will substitute strong cutting chai."
"Actually, sponsors are running away from Indian cricketers after their disasterous performance outside India. Therefore as per a suggestion of our loyal cricket viewer, Usmaan Chaiwala who supply cutting tea to all the office executives of BCCI in the morning, we plan to switch the current Indian team to Tea supply business. We are in a process to make an agreement with Usmaan Chaiwala who will deploy all the Team India members for supplying chai to various offices in different cities," said Jagdale.
BCCI office clerk, Mr. Atinchya Banerjee said "When I was watching Dhoni's wicket, Usmaan, wearing his dusty banyan and khaki shorts came to me told that in sabko meri tarah chai baatne ko bhej do (send everybody to distribute tea as like I am distributing."
Atinchya immediately went to BCCI President N. Srinivasan's cabin with an idea to start a business of tea for which team can be used. N. Srinivasan, a hardcore businessman liked the idea and immediately send a request to CFI for entry as a member.
"We plan to appoint Lalit Modi, who is unemployed these days to lead the the Board of Control For Chaiwalahs In India, as he has a good experience of inviting investors and stake holders," said Jagdale.
When DCFC reporter talked to Bhajji, a cricketer that is resigned from his post said "Yea thats wonderful idea. I am dying to see Ashwin in a banyan and chaddi."